The Bellissima Network expands to the Benelux: Hamillroad Appoints Athena Graphics as Bellissima Trade Shop

The Bellissima Network expands to the Benelux: Hamillroad Appoints Athena Graphics as Bellissima Trade Shop

Hamillroad Bellissima

The Bellissima Network expands to the Benelux: Hamillroad Appoints Athena Graphics as Bellissima Trade Shop

21 July 2021

CAMBRIDGE, UNITED KINGDOM –

Prepress company Hamillroad Software announced today the appointment of flexographic plate-maker Athena Graphics, further expanding its Bellissima DMS screening availability in Europe.

Athena Graphics is an independent, family-owned business celebrating 30 years of trading this year. Offering a “best-in-class” prepress solution for printers, retailers, and brand owners, the company aims to minimize the need for re-work, reduce the time-to-market and decrease operational costs.

Stefaan Deblauwe, COO at Athena Graphics, explains, “We pride ourselves on providing a high-quality service to our customers. We work hard to achieve accurate execution on all our work; our customers are at the forefront of all we do. With this in mind, we need to make sure any technology we use will only look to strengthen these values – and we have no doubt found this with Bellissima.”

After observing the market and seeing the increase of Bellissima adoption globally, the team at Athena Graphics felt that it was the right time to make the change and been impressed. “The results achieved so far have been second to none; it’s simply brilliant for flexo. We can help our customers produce repeatable Ultra HD quality, widen their operating window, and aid them into new markets and win new business opportunities,” adds Stefaan.

Commenting on this latest addition to the Bellissima Network, Pierre Hammond, Commercial Director Hamillroad, commented, “This continued expansion into a key area in Europe is another successful step towards ensuring greater supply for the increasing demand for Bellissima screened plates. We welcome Stefaan and the team at Athena Graphics into the network and look forward to working with them to achieve joint success.”

If you are a printer wishing to try Bellissima on press, please visit the Bellissima Network page on the Hamillroad website: www.hamillroad.com/the-bellissima-network/

We are growing our Bellissima Network in countries where we do not have a trade shop member. If you are interested in supplying Bellissima DMS as part of your flexographic printing business, please get in touch via email: bellissimanetwork@hamillroad.com or complete the form online: www.hamillroad.com/bellissima-resellers/

The Bellissima Network expands to the Benelux: Hamillroad Appoints Athena Graphics as Bellissima Trade Shop

Athena Graphics, Roeselare, Belgium

The Bellissima Network expands to the Benelux: Hamillroad Appoints Athena Graphics as Bellissima Trade Shop

Athena Graphics, prepress department

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About Hamillroad Software
Hamillroad Software is a global supplier of software solutions for the prepress industry. Hamillroad solutions help customers save time and money during all stages of the printing process while also improving the final printed image fidelity.

Hamillroad Software specializes in Digitally Modulated Screening, which provides unparalleled screening technology for Lithographic (Auraia DMS) and Flexographic (Bellissima DMS) printing.

Hamillroad Software has its headquarters in Cambridge, UK, and partners with resellers and OEMs worldwide to distribute and sell their solutions. For more information on Hamillroad and their products, please visit their website at www.hamillroad.com

About Athena Graphics
Athena Graphics guarantees high-quality prepress for all packaging and offers many qualitative services and solutions to printers and brand owners. They have offices in Belgium, France, and the Netherlands. Learn more at www.athena-graphics.be

©2021 Hamillroad Software Limited. All rights reserved. All brand names are the property of their respective owners and may or may not be trademarked.

Media Contact:

Danielle Kinsella
Marketing Director
Hamillroad Software Limited
E: danielle.kinsella@hamillroad.com
www.hamillroad.com