Bellissima Network gains UK member: Waldo Limited appointed as latest trade shop partner

Bellissima Network gains UK member: Waldo Limited appointed as latest trade shop partner

Hamillroad Bellissima

Bellissima Network gains UK member: Waldo Limited appointed as latest trade shop partner

Bellissima Network gains UK member: Waldo Limited appointed as latest trade shop partner

13 October 2021

CAMBRIDGE, UNITED KINGDOM – Prepress software company Hamillroad announced today that it has reached an agreement with reprographics specialist Waldo Limited to take Bellissima DMS technology to the UK market.

Founded in 1984, Waldo Limited is renowned for using state-of-the-art technology to deliver high-quality plate-making results to its customers and has served the flexographic industry for over 35 years. Waldo is committed to bringing the latest innovations to the flexographic printing industry and striving to be an innovative leader in the UK market.

Phil Walmsley, Managing Director for Waldo, commented, “We are delighted to offer Bellissima to our customers. Interest has started to build around the benefits of its use from flexo printers; we’re receiving interest from printers looking to reduce production costs while also delivering improved print quality. In addition, brand owners are also pushing for the technology as a solution to replace gravure print.”

“We have been impressed with the production jobs that we’ve seen from around the globe. Bellissima exceeds the normal flexo print standards and demonstrates that flexo is capable of replacing gravure without compromise. We look to support our customers in ways that will allow them to reduce costs and win new business. Bellissima fits into our solution offering and will help us to continually meet customer needs while achieving fantastic print results for the brands that they supply.”

Danielle Kinsella, Marketing Director for Hamillroad, commented: “Adding Waldo as our UK Bellissima Network Member is a milestone moment for Hamillroad – they are a great fit for the network, and we share common goals in our vision for the future of flexo. We’re excited to start working with Phil and his team to bring products printed using Bellissima to supermarket shelves.”

“Brand owners and converters are actively looking to replace gravure printing with flexo while optimizing print production for economic and environmental benefits. We are working on numerous such projects around the globe which will require the use of Bellissima – please get in touch with Waldo to get Bellissima-ready.”

If you are a printer wishing to try Bellissima on press, please visit the Bellissima Network page on the Hamillroad website:

We are growing our Bellissima Network in countries where we do not have a trade shop member. If you are interested in supplying Bellissima DMS as part of your flexographic printing business, please get in touch via email: or complete the form online:


About Hamillroad Software
Hamillroad Software is a global supplier of software solutions for the prepress industry. Hamillroad solutions help customers save time and money during all stages of the printing process while also improving the final printed image fidelity.

Hamillroad Software specializes in Digitally Modulated Screening, which provides unparalleled screening technology for Lithographic (Auraia DMS) and Flexographic (Bellissima DMS) printing.

Hamillroad Software has its headquarters in Cambridge, UK, and partners with resellers and OEMs worldwide to distribute and sell their solutions. For more information on Hamillroad and their products, please visit their website at

About Waldo
Waldo Limited is an independent and privately-owned company located in the heart of Lincolnshire in the market town of Louth.

We have a long and outstanding heritage, from producing hand-engraved flexographic plates to the latest technology in digital plate making. We are committed to building on these foundations to continue to bring the latest innovations to the flexographic printing industry.

We strive to provide the highest level of service across a diverse and robust customer base, serving the markets of Flexible Packaging, Pre & Post Print Corrugated, and Wide and Narrow Web Pre-Print. Waldo Limited is committed to becoming the first choice Repro Company of the 21st Century.

©2021 Hamillroad Software Limited. All rights reserved. All brand names are the property of their respective owners and may or may not be trademarked.

Media Contact:

Danielle Kinsella
Marketing Director
Hamillroad Software Limited